Mobility Monitor 2011
Welcome to the Mobility Monitor survey results.
During all the events Mobile Mentor sponsored in 2011 in Australia and New Zealand, we asked delegates from enterprise and government organisations about their mobile strategies and mobile management practices.
The results indicate that CIO's are starting to use mobile to engage with external customers. However, the survey also shows that internal mobile management practices are not yet mature and require the CIO's attention.
The Survey
The survey started off by asking respondents about the way CIOs took advantage of the opportunities that mobile technology is bringing today. Our survey showed that many delegates are already using mobile technology as a channel for customer service (27%) with a further 33% using it for marketing.
27% use mobile technology for customer service, 33% use mobile technology for marketing purposes…
Similar findings come from Gartner research citing a race by enterprises to push out applications ‘as a competitive tool to improve (customer) relationships and gain advantage over competitors whose interfaces are purely browser-based.’ Consequently the trend of using mobile to interact with customers is related to the importance of application development and roll-out, as shown in the next question we asked our respondents in the survey.
Application Development and Roll-out are the main priorities over the next year…
From discussing the mobile opportunity the survey turned to ask delegates about mobile management. In a news release issued in the week leading up to the NZ 2011 CIO Summit, Gartner discusses the need for Mobile Management: "The complexity of these (mobile) devices and platforms is driving the need to get a better handle on mobile devices". However, despite the growing awareness of Mobile Device Management solutions, a large number of organisations in our survey (33%) currently allow their mobile devices to be unmanaged by their IT department ('not managed / managed by the user')
One-third of organisations allow their mobile devices to go unmanaged by their IT department …
A second area of mobile management that respondents have not yet implemented sufficiently is mobile expense management. Despite significant cost savings that can be gained from such a solution (by some estimated around 15% on average) a large percentage(46%) of the respondents review their bills manually every month, with a further 8% of respondents not managing mobile expenses at all.
46% review their telecoms bills manually (highlighter & ruler) …
In conclusion, the survey indicates the conflicting demands on CIOs, with much of the focus and energy at the moment going into using mobile for external customer engagement whilst internal mobile management is needing more attention.
Events: NZ CIO Summit, Mobile Everything Sydney, CIO Summit Melbourne, Mobile Everything Auckland, ITEX New Zealand
About Mobile Mentor
Mobile Mentor is an independent provider of mobile management solutions for enterprises. We put the IT department firmly in control of the mobile environment by managing all mobile procurement, user support, asset management &cost, allowing your IT resources to be re-allocated from day-to-day operations to high value projects.
If you are interested and want to find out more about what Mobile Mentor can do for your enterprise, please continue reading here.
